When I saw these new labels from FoDo, my initial reaction was, “it’s kind of soon for a rebranding isn’t it?” But as I looked over the new artwork, I began to believe that there was possibly more here than initially meets the eye.
The repeating pattern of these labels really strike me as beer can labels and at 7 x 5.25 in dimension, puts them at around the right size for can art. Still, they could be bottle labels, I guess we’ll see, but being able to soon pick up some FoDo beers in cans would be a nice thing.
And yes, FoDo beers, because for years Fordham and Dominion have kept the two brands independent of each other when it comes to their respective beers, each brewery having its own distinct style. But, notice that on these labels both brands are predominantly displayed together, not just in one place, but in two, with one of them echoing the branding that the breweries use on their merchandise and marketing.
Dogfish Head is gearing up to release another new beer, Super Eight which is listed by the brewery as a super-fruit gose style beer. Ok.
The 5.3%ABV beer boasts an impressive list of ingredients including Hawaiian Red sea salt, prickly pear, mango, boysenberry, blackberry, raspberry, elderberry, and kiwi juices, and toasted quinoa. I’m not going to lie, it sounds like someone went wild at a Jamba Juice. Still, DFH has a habit of making this kind of thing work, so I wouldn’t be surprised if it turns out to be a hit.
But in doing a little reading on the web, the ingredient list wasn’t the most interesting thing I found out about this beer. Buried in a Brewbound article about DFH’s overall market plans for the future I found the following paragraph:
To help bring the brand to life, Dogfish is partnering with Kodak to produce a documentary film chronicling an East Coast boat journey (from Key West to Maine) that Calagione and his son will take next year. And the beer itself – which is acidic and has a high vitamin C count — is capable of developing Super 8 film, which Calagione said will give the company an opportunity to market the brand with an “off-centered approach to storytelling.”
Using beer to develop film? That struck me as odd but as it turns out it is not unheard of as i was able to dig up a couple of examples on the web. Here is an article from someone who tried several different homemade developers, one of which was beer, that he states he got good results with, and here is a Youtube video from 2013 of a guy from Australia using beer. The things you learn.
As I wrote back in the beginning of the month, Dogfish head is beginning to release a new series of beers captioned “Wooden…It Be Nice”, a salute to wood-aged, wild ales. Below is the label art for the third beer in the series Eastern Seaboard, an ale aged in both red and white wine barrels and infused with blackberries and beach plums.
Eastern Seaboard gets its wild side from inoculations of both Brettanomyces and Lactobacillus, and will clock in at 8.2% alcohol.
As with all beers in the “Wooden…it be Nice” series, Eastern Seaboard will only be available at the Milford brewery for $10 a 375mL bottle, and only 2000 bottles will be made available. Look for Eastern Seaboard sometime around mid-December.
An explosion of fruit in every sip, Dragons & YumYums is an intensely tropical – yet subtlety bitter – pale ale brewed with a combination of dragon fruit, yumberry, passionfruit, pear juice and black carrot juice. Clocking in at 6.5% ABV and 25 IBU, Dragons & YumYums is a first-of-its-kind beer and vinyl collaboration with American rock icons, The Flaming Lips.
The new label keeps the vibe of the original by Marq Spusta (I don’t know if he supplied the artwork for the new one) but almost has a more candy wrapper feel to it with its more whimsical themes and cartoon like characterizations. It almost wouldn’t surprise me if it had “Taste the Rainbow®” typed at the bottom.
The new Dragons and Yumyums label (top) and the original one (below):
Wow, Dogfish Head has been busy lately. Back around September, the brewery announced a new series of beers coming out as special Milton brewery only releases.
The new series “Wooden…It Be Nice” is a salute to wood aged, wild ales, something that not only was of interest to the brewery, but that they also had some experience with:
“About fifteen years ago, we first started experimenting with sours, beginning with Festina Lente – a peach wild ale that won us a bronze medal at the World Beer Cup the first year it was produced – then went on to produce SeaQuench Ale which is currently the top selling sour in America,” says Dogfish founder & CEO Sam Calagione. “Now, we’re amplifying our wild beer program with ‘Wooden … it be nice!,’ as it’s another step forward in our journey and evolution of goodness incorporating everything from herbs and spices, to local fruits, and of course, bringing it all together in wood.” (From Dogfish Head’s blog)
The program started releasing back in September with KnottyBits, a wild ale (8.2%ABV) aged for a year with Brettanomyces and then racked onto several hundred pounds of sweet and sour cherries and locally sourced rhubarb from Fifer Orchards.
Now it’s time for the next in the series as November brings Wet Hop American Summer, a farmhouse ale (7.75%ABV) aged in Chardonnay barrels with Brettanomyces before being introduced to wet (freshly harvested) whole leaf Citra hops.
Look for the third release Eastern Seaboard, a wild ale (8%ABV) some time in December. The beer sat on blackberries and beach plums after ageing over a year in wine barrels.
I think the label certainly captures Michael’s style – his work seems full of heads opening up and things popping out of them, usually brains that seem to have the desire to escape, which is probably best illustrated by the rabbit in his Cardiff, Wales, Blink 182 concert poster.
The Perfect Disguise will be released in 12oz bottles. I would suspect this might be part of their IPA holiday pack, but as an entry in the off-centered art series, I wouldn’t be surprised if this has its own stand alone release.
Below is Michael’s art work from the 2017 record store day. While the animal in the chair with the fish album over its face was used on the posters, this expanded version was painted on the side of the truck used as a mobile gallery that visited 29 cities last year. The gallery was part of a collaboration between Dogfish Head and Crosley turntables.
Michael also supplied the artwork for DFH’s up coming 75 minute IPA release:
Blue Earl has some new label art coming down the road which is sure to make you and your droogs happy. Clockwork Orange is a 4.6%ABV pale ale that is brewed with “the essence of freshly-squeezed orange juice and sweet orange peel, then dry-hopped with Cascade and Lemondrop producing a delightfully refreshing citrus aroma and flavor” and will be packaged in 12oz bottles.
So, no need for you to travel down to the Korova Milk Bar for some Moloko Plus. Simply pick up some Clockwork Orange – and leave the ultra-violence to the movie.