When I saw these new labels from FoDo, my initial reaction was, “it’s kind of soon for a rebranding isn’t it?” But as I looked over the new artwork, I began to believe that there was possibly more here than initially meets the eye.
The repeating pattern of these labels really strike me as beer can labels and at 7 x 5.25 in dimension, puts them at around the right size for can art. Still, they could be bottle labels, I guess we’ll see, but being able to soon pick up some FoDo beers in cans would be a nice thing.
And yes, FoDo beers, because for years Fordham and Dominion have kept the two brands independent of each other when it comes to their respective beers, each brewery having its own distinct style. But, notice that on these labels both brands are predominantly displayed together, not just in one place, but in two, with one of them echoing the branding that the breweries use on their merchandise and marketing.
Dogfish Head is gearing up to release another new beer, Super Eight which is listed by the brewery as a super-fruit gose style beer. Ok.
The 5.3%ABV beer boasts an impressive list of ingredients including Hawaiian Red sea salt, prickly pear, mango, boysenberry, blackberry, raspberry, elderberry, and kiwi juices, and toasted quinoa. I’m not going to lie, it sounds like someone went wild at a Jamba Juice. Still, DFH has a habit of making this kind of thing work, so I wouldn’t be surprised if it turns out to be a hit.
But in doing a little reading on the web, the ingredient list wasn’t the most interesting thing I found out about this beer. Buried in a Brewbound article about DFH’s overall market plans for the future I found the following paragraph:
To help bring the brand to life, Dogfish is partnering with Kodak to produce a documentary film chronicling an East Coast boat journey (from Key West to Maine) that Calagione and his son will take next year. And the beer itself – which is acidic and has a high vitamin C count — is capable of developing Super 8 film, which Calagione said will give the company an opportunity to market the brand with an “off-centered approach to storytelling.”
Using beer to develop film? That struck me as odd but as it turns out it is not unheard of as i was able to dig up a couple of examples on the web. Here is an article from someone who tried several different homemade developers, one of which was beer, that he states he got good results with, and here is a Youtube video from 2013 of a guy from Australia using beer. The things you learn.
Dogfish Head brewing will be releasing their Grateful Dead collaboration American Beauty in special collector cans. The pale ale, brewed with granola and honey will be released in 1 pint, 3.25 oz cans, which are the taller, thin cans or what I like to call the energy drink cans. I would expect these to possible show up in 4-packs and individually. No word on the release date yet, but I suspect you will have to wait until 2019 for this one.
As I wrote back in the beginning of the month, Dogfish head is beginning to release a new series of beers captioned “Wooden…It Be Nice”, a salute to wood-aged, wild ales. Below is the label art for the third beer in the series Eastern Seaboard, an ale aged in both red and white wine barrels and infused with blackberries and beach plums.
Eastern Seaboard gets its wild side from inoculations of both Brettanomyces and Lactobacillus, and will clock in at 8.2% alcohol.
As with all beers in the “Wooden…it be Nice” series, Eastern Seaboard will only be available at the Milford brewery for $10 a 375mL bottle, and only 2000 bottles will be made available. Look for Eastern Seaboard sometime around mid-December.