New Labels from Dogfish Head – The Perfect Disguise and Vibrate P’Ocean

– Get it? Potion? These guys!

A few months ago I posted that the new artist for Dogfish Head’s off-centered art series was Portland, Oregon’s Dan Stiles.

Dan had lent his artistic talents to DFH’s 75 Minute IPA, which will be available this coming November through January, the usual first beer label for the incoming art series artist.

This time we get to view Dan’s take on DFH’s double IPA, The Perfect Disguise. The beer was also part of the series last go around, being released February through April of this year. The brewery has yet to release their 2020 beer release calendar, but I would take the fact that the label is coming through the system now as a possible sign that you can expect to see it in the same slot next year.

The label continues Dan’s more industrial style that was prevalent on his 75 minute label, and plays off the name with a hop cone trying to pass itself off as the bird in a Cuckoo clock – complete with a tied on, fake beak.

The second beer label to recently come through is this nice little piece of art for an upcoming beer called Vibrant P’Ocean (get it? Potion? These guys!) which is a collaboration with the Belgian Rodenbach brewery.

The beer is billed as a meld between a 2-year foeder sour and an elderberry, elderflower, fleur de-sel kettle sour. Ok, that’s a lot to unpack, let’s have a stab at it.

A foeder is, basically speaking, a large wooden barrel and is used not only in wine making but also for aging beers like sours, lambics, and gueuzes at European breweries like Brouwerij Boon and Rodenbach; and American breweries like New Belgian and Crooked Stave. The main difference in the use of these barrels seems to be that unlike wine making where barrels are usually store on their sides, foeders are normally used standing on end like the ones you’ve seen being used as tables at breweries and Cracker Barrel.

The elderberries and flowers are pretty straight forward but what about fleur de-sel? The name translates as “flower of salt” and is a salt that forms as a crust on seawater as it evaporates. The traditional use for it is as a “finishing salt”, in other words it is not normally used during the cooking process but sprinkled on the food just before serving.

And, as you might guess a kettle sour is a sour beer that is soured and fermented in a stainless steel tank.

Yeah, I think that covers it. I’ve linked some of the info that I pulled together from my research should you want some more in-depth information. Also, here is a recent article on an American company who is manufacturing Foeders.

No word on when we can expect to see Vibrant P’Ocean on the shelves.

And Next Year’s Artist for Dogfish Head’s Off-Centered Art Series is…..

Recently the label for this winter’s release of Dogfish Head’s 75 Minute IPA came through the system, and as I stated in an earlier post, it would probably be the first label for next year’s selected artist for the brewery’s popular Off-Centered Art Series.

Well, once I saw the label I had no doubt this was the case as gone was Michael Hacker‘s whimsical mad scientist art work, replaced by a more industrial style of art featuring what appears to be a stylistic man’s face wearing a hat and a monocle who is holding a hop and a maple leaf (a nod that 75 Minute is brewed with maple syrup). The label keeps its overall blue on gray color palette, with the label artwork continuing to echoing it as in previous years.

So who is responsible for this new and interesting label? Say hello to Dan Stiles, an artist currently working out of Portland, Oregon where he has lent his artistic style and talents to everything from indy bands to major corporations. From his Website:

Over the past twenty years, Dan has collaborated with everyone from indie bands to major corporations in creating posters, identities, advertising, custom packaging, and limited edition collectable art and merchandise. His clients range from Arctic Monkeys, Sonic Youth, and Wilco to the X Games, IBM, and Nickelodeon. He draws from a broad swath of influences including skateboard graphics, album covers, modern art, children’s books, comics, psychedelia, and vintage advertising. Dan has published several children’s books as well as a monograph of his work entitled One Thing Leads to Another. He lives with his wife and daughters in Portland, Oregon.

DanStiles.Com

Dan’s art has a rock poster silk screen feel to it, and while that is echoed in the label for 75 Minute, the label has a very industrial, textured styling to it that’s different from some of his other works. It will be interesting to see what Dan comes up for the other beers in next year’s Off-Centered series. What are those beers? Well, we’ll just have to wait for the release calendar to find out.