Received a press release from John Fusco yesterday informing everyone that Wilmington Brew Works had been selected by Heidi Geist for her The 48 Beer Project. Details below:
FOR IMMEDIATE RELEASE
WILMINGTON BREWERY SELECTED FOR NATIONAL LABEL ART PROJECT
Artwork to Be Created and Installed at Wilmington Brew Works
October 22, 2018
Wilmington, Delaware – Maine-based artist Heidi Geist hit the road in early September on a year-long journey to create artwork for breweries in each of the continental United States. Geist’s mass art project, appropriately dubbed The 48 Beer Project, will bring her to the newly opened Wilmington Brew Works at the end of this October.
Geist has designed labels for nearly 20 craft breweries over the last three years at her Portland studio. When her lease expired, she was inspired to purchase a mini-school bus from eBay and convert it into a mobile studio with the intention of more directly connecting with her clients. Geist spent three months renovating the mobile studio, which she named ‘Fearless.’ She then conjured up the idea of nation-wide beer related project after a weeklong meditation.
The art collaboration is just one element of The 48 Beer Project’s larger mission. According to Geist, “Along the way, I will be talking with brewers, grains growers, other label designers, etc., about their role in the craft industry, and recording the stories of not just beer lovers, but strangers and friends from all corners of the country.”
Geist carefully targeted partners in her project, selecting breweries who shared a similar collaborative ethos. She was particularly interested in partnering with breweries like Wilmington Brew Works, who are involved in their local communities and support art organizations and other charities. “When this building had fallen into disrepair it was a drag on the neighborhood and the city. We are excited to add purpose and meaning to such a beautiful building, and bring the spirit of experimentation back to this space! Partnering with the 48 beer project is an exciting way to begin an arts program here, where we can collaborate with local artists for future projects,” said Craig Wensell, CEO and Head Brewer.
Having already completed projects in the New England states, New York, and New Jersey, Geist will be stopping in Pennsylvania prior to her arrival at Wilmington Brew Works on Thursday, October 25. Her work in Delaware will have a bit more permanence than the labels she created as earlier parts of the project. During her three-day stay, Geist will be creating artwork on two of Wilmington Brew Works’ wooden barrels. The artwork will become semi-permanent fixtures on display in the brewery taproom.
About Wilmington Brew Works
Wilmington Brew Works is the first production brewery to be located in Wilmington’s city limits since 1954. Housed in a century old former laboratory in the Old Ninth Ward, we keep the spirit of the building’s creative origins alive with new and innovative ales, lagers, sours, ciders, and soft drinks. The company’s family-friendly taproom has plenty of indoor and outdoor seating to enjoy a drink with friends, both old and new. Playfully Pretentious, Easily Enjoyed.