When I saw these new labels from FoDo, my initial reaction was, “it’s kind of soon for a rebranding isn’t it?” But as I looked over the new artwork, I began to believe that there was possibly more here than initially meets the eye.
The repeating pattern of these labels really strike me as beer can labels and at 7 x 5.25 in dimension, puts them at around the right size for can art. Still, they could be bottle labels, I guess we’ll see, but being able to soon pick up some FoDo beers in cans would be a nice thing.
And yes, FoDo beers, because for years Fordham and Dominion have kept the two brands independent of each other when it comes to their respective beers, each brewery having its own distinct style. But, notice that on these labels both brands are predominantly displayed together, not just in one place, but in two, with one of them echoing the branding that the breweries use on their merchandise and marketing.
Keep an eye out!
The Dogs of Beer 