New Label Art – Dogfish Head’s Super Eight Super Gose

Yeah, it will develop your film

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Dogfish Head is gearing up to release another new beer, Super Eight which is listed by the brewery as a super-fruit gose style beer. Ok.

The 5.3%ABV beer boasts an impressive list of ingredients including Hawaiian Red sea salt, prickly pear, mango, boysenberry, blackberry, raspberry, elderberry, and kiwi juices, and toasted quinoa. I’m not going to lie, it sounds like someone went wild at a Jamba Juice. Still, DFH has a habit of making this kind of thing work, so I wouldn’t be surprised if it turns out to be a hit.

But in doing a little reading on the web, the ingredient list wasn’t the most interesting thing I found out about this beer. Buried in a Brewbound article about DFH’s overall market plans for the future I found the following paragraph:

To help bring the brand to life, Dogfish is partnering with Kodak to produce a documentary film chronicling an East Coast boat journey (from Key West to Maine) that Calagione and his son will take next year. And the beer itself – which is acidic and has a high vitamin C count — is capable of developing Super 8 film, which Calagione said will give the company an opportunity to market the brand with an “off-centered approach to storytelling.”

Chris Furnari , Brewbound

Using beer to develop film? That struck me as odd but as it turns out it is not unheard of as i was able to dig up a couple of examples on the web. Here is an article from someone who tried several different homemade developers, one of which was beer, that he states he got good results with, and here is a Youtube video from 2013 of a guy from Australia using beer. The things you learn.

Author: Ed (The Dogs of Beer)

Beer Blog focused on Delaware & surrounding area. Drinker of beer. Writer of stuff. Over user of commas. Dangler of prepositions.

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